Privacy Policy

Last Updated: 9/19/2025

Elite Wellness Equipment (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, make a purchase, or interact with our services.

By using our website and services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal and non-personal information in the following ways:

Information You Provide Directly
- Name, billing and shipping address, email address, phone number, and payment details when you place an order.
- Account details if you create an account with us.
- Customer service inquiries and communications.
Automatically Collected Information
- IP address, browser type, operating system, geolocation and device information.
- Cookies, tracking pixels, and analytics data.
- Shopping activity and browsing behavior on our website.
Information from Third Parties
- Payment processors (e.g., PayPal, Stripe) provide transaction confirmations.
- Suppliers may provide order fulfillment updates regarding to your shipping address or related information.

2. How We Use Your Information

We use your information for purposes including:

Processing and fulfilling orders.
Providing customer support.
Communicating about your order status, promotions, or company updates.
Improving our website, services, and product offerings.
Complying with legal obligations and preventing fraud.
Marketing purposes, including adding your information to email or other marketing channels. You can opt-out of these marketing channels by unsubscribing from marketing emails at any time. You can also contact us to remove you from marketing channels by emailing us at support@elitewellnessequipment.com.

3. Sharing Your Information

We do not sell your personal information. However, we may share your information with trusted third parties, including:

Suppliers and Fulfillment Partners – to ship products directly to you.
Payment Processors – to process secure transactions.
Service Providers – including website hosting, analytics, and marketing platforms. Our service providers are governed by their own privacy policies regarding how they manage your information.
- Shopify, Inc. - https://www.shopify.com/legal/privacy
- Google, Inc. - https://policies.google.com/privacy?hl=en
  Opt-out of Google Analytics - https://tools.google.com/dlpage/gaoptout
- MailChimp - https://www.intuit.com/privacy/statement/
Legal Authorities – if required by law or to protect our legal rights.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Improve website functionality and user experience.
Track site usage and analyze trends.
Deliver personalized ads and marketing.

You can manage or disable cookies through your browser settings, though some features of our site may not function properly without them.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal requirements, including but not limited to the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant data privacy laws, resolve disputes, and enforce our agreements.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no transmission or storage system can be guaranteed 100% secure.

7. International Data Transfers

If you access our services outside of the United States of America, please note that your information may be transferred to, stored, and processed in a country that may not have the same data protection laws as your home country.

8. Your Rights

Depending on your location, you may have the following rights:

Access the personal information we hold about you.
Request correction, update, or deletion of your information.
Object to or restrict certain processing.
Withdraw consent where we rely on your consent.
Request data portability.

To exercise these rights, please contact us at support@elitewellnessequipment.com.

9. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of those websites.

10. Children’s Privacy

Our services are not directed to, or intended for use by, children under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected such data, we will delete it promptly.

11. CCPA/CPRA (California Residents)

California residents have rights under the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”):

Right to Know and Access – request disclosure of categories and specific personal information collected.
Right to Delete – request deletion of personal information, subject to exceptions.
Right to Correct – request correction of inaccurate personal information.
Right to Opt-Out of Sale/Sharing – opt out of cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information – limit use of sensitive data where applicable.
Right of Non-Discrimination – no discrimination for exercising rights.

To exercise your California rights, contact us at support@elitewellnessequipment.com or (720) 439-5522.

12. Colorado Privacy Act (CPA)

Colorado residents have the following rights:

Right of Access
Right to Correction
Right to Deletion
Right to Data Portability
Right to Opt-Out of targeted advertising, sale of personal data, or profiling with significant effects
Right to Appeal a denied request

To exercise your Colorado rights, email us at support@elitewellnessequipment.com or (720) 439-5522.

13. Virginia Consumer Data Protection Act (VCDPA)

Virginia residents have these rights:

Right to Confirm and Access – know whether personal data is being processed and access it.
Right to Correction – request corrections to inaccuracies.
Right to Deletion – request deletion of personal data.
Right to Data Portability – obtain a portable copy of your data.
Right to Opt-Out – from targeted advertising, sale of personal data, or profiling with significant effects.
Right to Appeal – if we deny your request, you may appeal and we will provide instructions.

To exercise your Virginia rights, contact us at support@elitewellnessequipment.com or (720) 439-5522.

14. Connecticut Data Privacy Act (CTDPA)

Connecticut residents have similar rights:

Right to Access and Confirm processing.
Right to Correction.
Right to Deletion.
Right to Data Portability.
Right to Opt-Out – from targeted advertising, sale of personal data, or profiling.
Right to Appeal – you may appeal if a request is denied.

To exercise your Connecticut rights, contact us at support@elitewellnessequipment.com or (720) 439-5522.

15. Utah Consumer Privacy Act (UCPA)

Utah residents are granted the following rights:

Right to Access – obtain a copy of personal data.
Right to Deletion – request deletion of personal data provided by you.
Right to Data Portability – receive a copy of personal data in a portable format.
Right to Opt-Out – from the sale of personal data or targeted advertising.

Note: Unlike other states, Utah does not provide a right to correction or appeal.

To exercise your Utah rights, contact us at support@elitewellnessequipment.com or (720) 439-5522.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted with a revised “Last Updated” date.

17. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Elite Wellness Equipment
Email: support@elitewellnessequipment.com
Phone: (720) 439-5522
Mailing Address: 9200 E Mineral Avenue, Suite 100, Centennial, Colorado 80112